Daybreak 2010 – 2012

Daybreak Pre-launch promo

New, it's not

Quality: ST

Daybreak launched on 6th September 2010 replacing GMTV.

Alison Sharman, director of factual, daytime and GMTV said “Since acquiring GMTV we have carried out a thorough review and set out to transform and significantly invest in a business that had been lagging behind its competitors in recent years. Change, both on and off screen, is an essential part of the process in our bid to reclaim the top breakfast show spot.”