Thames Television 1989 – 1991 Branding

In the summer of 1989, Thames celebrated its 21st anniversary by unveiling a fresh logo and ident. Around this time, the ITV Network Centre embarked on a mission to create a unified corporate identity for ITV. This initiative led to the design of a new ITV logo and a series of generic idents that showcased themes like drama, news, sport, and dance. Each regional company’s logo was integrated at the animation’s top and seamlessly blended into the ‘V’ of ITV at the finale. As a result, Thames TV adopted a sleek, minimalistic London skyline logo. The creative minds behind these idents were English Markell Pockett, with David Dundas crafting the memorable ITV theme, which also doubled as an ITV song.

In September 1990 Thames gave its logo a refresh.

Thames Television In-Vision Continuity

During this time, Thames mostly discontinued daytime In-Vision Continuity, retaining it only for overnight broadcasts. The practice was completely phased out by April 1991.

Thames Television Programme Promotions

Thames Television Holding Slides

From 4th September 1989:

Thames Public Service Announcements

Thames Miscellaneous Items