ITV 2019 – 2022 Branding

On 1st January 2019, ITV unveiled “ITV Creates” a fantastic and original idea (originally called project 52). Each week, ITV will invite an artist to create a piece of work that is their expression of the logo. That work will then be filmed and produced into a set of idents by ITV’s in-house creative agency, ITV Creative. ITV will also dedicate one month of the year to student talent, offering opportunities to young artists at the beginning of their careers. The broadcaster will work with universities in different parts of the country to offer students the chance to design the ITV identity during that month.

ITV Creative’s Executive Creative Director Tony Pipes said, “Idents have been around since the dawn of TV and the way they have behaved has changed very little. We wanted to push against the prevailing convention that idents are set, the idea that they are moving wallpaper that last 5 or 10 years without changing. With this project, we’ve not only given a platform to some of Britain’s best visual artists, but we have also found a way to continually entertain and surprise our viewers. This work reflects ITV as a 21st century broadcaster, part of the fabric of culture, as an endlessly creative organisation. After all, we don’t just curate, as a company we constantly commission and create world class content and this was a way to express that on air. The pieces are beautiful, daring, entertaining and sometimes challenging and that is ok because that is exactly what good TV should be. The most exhilarating thing is that this project is only just starting. A world of creativity and opportunity still awaits us throughout the year. It’s really exciting.”

ITV Director of Viewer Marketing Paul Ridsdale said: “Our current channel idents have been running for almost 6 years and whilst they have served us well, 2019 felt like the right moment for a change. We think this new approach is fresh, distinctive and brings to life the energy and creativity at the heart of ITV. But above all else, we simply hope that viewers will enjoy this ever-changing look as they tune-in for their favourite programmes each week. ITV main channel’s on screen presentation is changing too, as the ITV brand identity evolves to emphasise the creative credentials of the broadcaster. From January, viewers will see a more ‘crafted’ on screen identity with a cut out logo being used on promos with three different layers to it. ITV Creative have worked closely with London based design agency DBLG to create the new on screen presentation.”

ITV Continuity & Idents

The artists who have created idents that will air in January 2019 are: Ravi Deepres, Sutapa Biswas, James Brunt, Patricia Volk and Mark Titchner.

The artists who created the February Idents are: Katrina Russell-Adams, Kristina Veasey and James Alec Hardy.

The artists who created the March Idents are: Charley Peters, Isabel & Helen, Bharti Parmar and Adam Nathaniel Furman.

The artists who created the April Idents are: Olly Fathers, CJ Mahony, Fiona Grady, Laurie Nouchka and Caroline Wright.

The artists who created the May Idents are: Deaf Awareness Week, Liz West, Gayle Chong Kwan and Florence Mytum.

The artists who created the June Idents are: Greta Davies, Rabiya Choudhry, Carleen De Sözer and Sargent and Seers.

The artists who created the July Idents are: Yvette Hawkins, Julia Vogl, 121.Collective, Emily Downing, Olivia Weston, and Brandon Saunders, an art student at Newcastle University.

The artists who created most of the August idents are all studying at Universities.

Tony Pipes, executive creative director at ITV Creative, said: “For me, the chance to showcase new and emerging talent within ‘ITV creates’ was always one of the most exciting parts of this initiative. As a channel, we are always searching for fresh voices and new creative, and the quality of the work produced by these young artists and creators shows why. I’m glad ITV Creative could be a partner in sharing the power, diversity and richness of the UK’s young creative community with our audience. I can’t wait to see what they do next.”

Idents are: A group of arts students from the Arts University Bournemouth, Ash Kayser, University of the West of England, Erin Taylor, Manchester School of Art and Emily Forgot.

The artists who created the September Idents are: Florence Blanchard, Russell Bamber, Louise Bristow, Fernando Laposse.

The artists who created the October Idents are: Stuart Robinson, Noëmi Lakmaier, NEON and Kochi Kochi:

The artists who created the November Idents are: Jo Taylor, Anna Berry, Sam Curtis and Dave Bennett and Dan Rawlings

Clips for November will appear as quickly as possible

The December idents were part of ITV Christmas presentation, thus not all ident followed Monday to Sunday pattern. * Faith Bebbington: The first batched appeared at 19.10 on 30th November 2019. * Hattie Newman: Monday 9th December 2019, * Melanie Tomlinson: Monday 16th December 2019, however only lasted until Thursday 26th December * Anna Lomax: taking over on Thursday 26th December

ITV Programme Promotions

ITV Miscellaneous Items