Anglia 1988 – 1999 Branding

After 29 years of loyal service, Anglia Television retired its Silver Knight on Monday 21st March 1988. The new look was created by Lambie-Nairn, with accompanying music by Nic Rowley.

Chief Executive David McCall said “The Anglia Knight was one of the best known symbols on any TV company in the country, and has been part of Anglia since the beginning in 1959. It was a big decision to say that we were going to dispense with it, but although the knight worked quite well off screen, it didn’t work on screen. Audience research had shown that Anglia had reputation for quality, however its presentation style was perceived as old fashioned, and design consultants made it clear it wouldn’t be possible to adapt the knight with the newer technology. The new symbol had been designed to project Anglia reputation more effectively in a new competitive broadcasting environment of the 1990s.”

Anglia Idents – Clean

Anglia In-Vision Continuity

Anglia Children’s Birthdays In-Vision Continuity

Anglia Programme Promotions

Anglia Holding Slides

Further examples of Anglia’s holding slides

In 1993 a new style was introduced.

Anglia Action – Public Service Annoucements