La1

La 1 or The One is the flagship television channel of Spanish public broadcaster Radiotelevisiôn Española (RTVE). It launched on 28th October 1956, and was the first television channel to be broadcast in Spain.

1996

1996 brings a much better look and the '1' outline is back. Now various set-ups of different people are used. All the idents from this period feature the line, 'Somos la primera' which translates as 'we are TVE1'. La Primera is used in Spain to refer to TVE1

1998

TVE1's idents for 1998 feature the logo modelled with computer graphics using different textures, including sheet metal, chrome and fabric

1999

A new simplified logo for TVE1 from 1999, with a contemporary live action approach to the graphics.

2008

In 2008 RTVE rebranded all of it's services with a new corporate logo. The old logo was not that trendy but it was easily recognisable, the new logo is smart and elegant, but lacks character. The new identity was designed by Summa, who said, "The new corporate identity is based on the concept of light that spreads in all colours of the spectrum. Light symbolises life, energy, warmth, passion and movement. The goal is to be affectionate and friendly and stablish a strong bond with the audience, but also technological and modern."