Good Morning Britain 2014 – 2018

Good Morning Britain Mark 2 was launched on 28th April 2014, with 4 new presenters – Susanna Reid, Sean Fletcher, Ben Shephard and Charlotte Hawkins. A radical new approach to breakfast tv presentationn in the UK, with lots of inspiration drawn from how the American networks do it. It’s contemporary, bold and fresh and has a good pace.

The look and feel was designed by ITV creative director Erron Gordon. The studio is amazing with a 360 degree set and very dynamic camera moves through the use of a jib and steadicam, really pushing the boundaries of conventional television presentation. In November 2015 Piers Morgan was appointed as co-presenter with Susanna Reid, shaking up breakfast tv presentation once again with regular debates on controversial issues.

Examples of studio presentation and content graphics

Presenter postcards from this period