World Business Report
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BBC World Service Television was rebranded BBC World in 1995. BBC WSTV was considered too lengthy as a brand name, so it was dropped. It was also to conicide with the BBC splitting it’s international channel into two – BBC World, News & Current Affairs and BBC Prime – a general entertainment channel. Both channels are not officially available in the United Kingdom as they are commercial, not funded by the licence fee, instead advertising and subscription.
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Examples of studio presentation and content graphics