BBC1 1991 – 1997 Branding

On February 16, 1991, at 7am, BBC1 revealed a reimagined visual identity. Crafted by Martin Lambie-Nairn, this new globe marked BBC1’s inaugural foray into corporate branding. The innovative design captivated viewers with its mesmerising world of shadows and reflections. Notably, this was the first ident to be played from a laserdisc. However, the actual ident did not make its on-screen debut until 9am.

Saturday 16th February 1991 – 1st Day of the new look BBC1

Here’s the first day of the new look BBC1 from 16th February 1991.

BBC1 First Day TX

New, it's not

Quality: HQ

16th February 1991

Views: 459

Format: 4:3

BBC1 First Day TX

New, it's not

Quality: HQ

16th February 1991

Views: 506

Format: 4:3

BBC1 Continuity

BBC1 Ident

New, it's not

Quality: HQ

Date unknown

Views: 560

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

Date unknown

Views: 642

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

Date unknown

Views: 488

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

1991

Views: 603

Format: 4:3

BBC1 Closedown

New, it's not

Quality: ST

1991

Views: 499

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

1991

Views: 411

Format: 4:3

BBC1 Clock

New, it's not

Quality: ST

1991

Views: 332

Format: 4:3

BBC1 Closedown

New, it's not

Quality: ST

20th February 1991

Views: 426

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

25th February 1991

Views: 526

Format: 4:3

BBC1 News Report

New, it's not

Quality: ST

8th August 1991

Views: 557

Format: 4:3

BBC1 Startup

New, it's not

Quality: ST

21st September 1991

Views: 868

Format: 4:3

BBC1 Startup

New, it's not

Quality: HQ

22nd December 1991

Views: 176

Format: 4:3

BBC1 Continuity

New, it's not

Quality: HQ

18th January 1992

Views: 105

Format: 4:3

BBC1 Closedown

New, it's not

Quality: ST

7th February 1992

Views: 418

Format: 4:3

BBC1 Closedown

New, it's not

Quality: ST

15th August 1992

Views: 511

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

24th August 1992

Views: 373

Format: 4:3

BBC1 Continuity

New, it's not

Quality: HQ

25th August 1992

Views: 400

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

27th August 1992

Views: 396

Format: 4:3

BBC1 Start Up

New, it's not

Quality: ST

25th October 1992

Views: 272

Format: 4:3

BBC1 Continuity

New, it's not

Quality: HQ

29th November 1992

Views: 410

Format: 4:3

BBC1 Daytime

New, it's not

Quality: HQ

1993

Views: 341

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

13th June 1993

Views: 487

Format: 4:3

BBC1 Continuity

New, it's not

Quality: HQ

13th July 1993

Views: 291

Format: 4:3

BBC1 Start-Up

New, it's not

Quality: ST

18th September 1993

Views: 474

Format: 4:3

BBC1 Closedown

New, it's not

Quality: ST

26th November 1993

Views: 601

Format: 4:3

BBC1 Closedown

New, it's not

Quality: ST

7th December 1993

Views: 616

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

4th January 1994

Views: 373

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

31st March 1995

Views: 566

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

14th October 1995

Views: 375

Format: 4:3

BBC1 Continuity

New, it's not

Quality: HQ

22nd December 1995

Views: 239

Format: 4:3

BBC1 Closedown

New, it's not

Quality: HQ

19th March 1996

Views: 173

Format: 4:3

BBC1 Continuity

New, it's not

Quality: HQ

18th October 1996

Views: 421

Format: 4:3

BBC1 Continuity

New, it's not

Quality: HQ

10th November 1996

Views: 328

Format: 4:3

BBC1 Continuity

New, it's not

Quality: HQ

27th December 1996

Views: 304

Format: 4:3

BBC1 Start-Up

New, it's not

Quality: ST

9th August 1997

Views: 389

Format: 4:3

BBC1 Continuity

New, it's not

Quality: HQ

5th September 1997

Views: 550

Format: 4:3

BBC1 Programme Promotions

Specials promo

New, it's not

Quality: HQ

22nd September 1991

Views: 30

Format: 4:3

Grandstand promo

New, it's not

Quality: HQ

15th October 1991

Views: 167

Format: 4:3

BBC1 Continuity

New, it's not

Quality: HQ

26th December 1991

Views: 104

Format: 4:3

Lovejoy promo

New, it's not

Quality: HQ

8th January 1992

Views: 32

Format: 4:3

BBC1 Friday promo

New, it's not

Quality: HQ

31st January 1992

Views: 166

Format: 4:3

Lovejoy promo

New, it's not

Quality: HQ

25th May 1992

Views: 74

Format: 4:3

BBC1 Sunday Promo

New, it's not

Quality: HQ

24th October 1992

Views: 105

Format: 4:3

Saturday promo

New, it's not

Quality: HQ

21st November 1992

Views: 356

Format: 4:3

Eldorado promo

New, it's not

Quality: HQ

22nd November 1992

Views: 171

Format: 4:3

Thursday promo

New, it's not

Quality: HQ

26th November 1992

Views: 246

Format: 4:3

Comedy On 1 promo

New, it's not

Quality: HQ

20th December 1992

Views: 75

Format: 4:3

BBC1 Drama promo

New, it's not

Quality: ST

22nd December 1992

Views: 125

Format: 4:3

Drama on 1

New, it's not

Quality: HQ

28th December 1992

Views: 41

Format: 4:3

Forge

New, it's not

Quality: ST

1993

Views: 181

Format: 4:3

Music Box

New, it's not

Quality: ST

1993

Views: 119

Format: 4:3

Cryogenic

New, it's not

Quality: ST

1993

Views: 136

Format: 4:3

Omnibus promo

New, it's not

Quality: HQ

1993

Views: 107

Format: 4:3

Magic

New, it's not

Quality: ST

1993

Views: 125

Format: 4:3

Crate

New, it's not

Quality: ST

1993

Views: 112

Format: 4:3

BBC1 Friday promo

New, it's not

Quality: HQ

21st January 1993

Views: 236

Format: 4:3

Saturday promo

New, it's not

Quality: ST

27th February 1993

Views: 255

Format: 4:3

BBC1 promo

New, it's not

Quality: HQ

10th April 1993

Views: 103

Format: 4:3

Wildlife 100

New, it's not

Quality: HQ

13th April 1993

Views: 71

Format: 4:3

Passport promo

New, it's not

Quality: HQ

30th May 1993

Views: 42

Format: 4:3

Spender promo

New, it's not

Quality: HQ

8th July 1993

Views: 27

Format: 4:3

BBC1 promo

New, it's not

Quality: HQ

4th September 1993

Views: 127

Format: 4:3

BBC1 promo

New, it's not

Quality: HQ

4th September 1993

Views: 105

Format: 4:3

Omnibus promo

New, it's not

Quality: HQ

28th September 1993

Views: 95

Format: 4:3

Harry promo

New, it's not

Quality: HQ

29th September 1993

Views: 19

Format: 4:3

Changing Room

New, it's not

Quality: ST

4th October 1993

Views: 174

Format: 4:3

Jagged Edge promo

New, it's not

Quality: HQ

8th October 1993

Views: 182

Format: 4:3

BBC1 Sunday promo

New, it's not

Quality: HQ

21st November 1993

Views: 209

Format: 4:3

Saturday on BBC1

New, it's not

Quality: HQ

4th December 1993

Views: 125

Format: 4:3

Boxing Day promo

New, it's not

Quality: ST

25th December 1993

Views: 145

Format: 4:3

BBC1 New Drama

New, it's not

Quality: HQ

14th August 1994

Views: 191

Format: 4:3

Christmas Day

New, it's not

Quality: HQ

24th December 1994

Views: 207

Format: 4:3

Boxing Day promo

New, it's not

Quality: HQ

25th December 1994

Views: 139

Format: 4:3

Dick Tracy promo

New, it's not

Quality: HQ

27th December 1994

Views: 57

Format: 4:3

Meter

New, it's not

Quality: ST

1995

Views: 133

Format: 4:3

QED promo

New, it's not

Quality: HQ

19th March 1995

Views: 100

Format: 4:3

My Cousin Vinny

New, it's not

Quality: HQ

5th September 1995

Views: 30

Format: 4:3

Over Here promo

New, it's not

Quality: HQ

7th April 1996

Views: 100

Format: 4:3

Doctor Who promo

New, it's not

Quality: HQ

18th May 1996

Views: 206

Format: 4:3

Doctor Who promo

New, it's not

Quality: HQ

20th May 1996

Views: 109

Format: 4:3

Panorama promo

New, it's not

Quality: HQ

9th June 1996

Views: 39

Format: 4:3

Watch

New, it's not

Quality: ST

2nd November 1996

Views: 140

Format: 4:3

Weather Vane

New, it's not

Quality: ST

1997

Views: 112

Format: 4:3

Paintshop

New, it's not

Quality: ST

1997

Views: 116

Format: 4:3

BBC1 Breakdown

New, it's not

Quality: ST

10th February 1997

Views: 212

Format: 4:3

BBC1 Promotions

New, it's not

Quality: HQ

2nd May 1997

Views: 126

Format: 4:3

BBC1 Holding Slides

For the first time outside of the Christmas period, both channels embraced a unified visual aesthetic, although BBC2 would later modify its design starting in late 1992. For BBC1, the changes were subtle yet impactful: while the channel ID continued to feature a stripe running down the left-hand side of the screen, the text font was updated to Futura Medium.

Canned Carrott

New, it's not

Quality: HQ

2nd March 1991

Views: 41

Format: 4:3

Wogan slide

New, it's not

Quality: HQ

27th September 1991

Views: 74

Format: 4:3

The Medusa Touch

New, it's not

Quality: HQ

18th January 1992

Views: 41

Format: 4:3

EastEnders slide

New, it's not

Quality: HQ

29th October 1992

Views: 73

Format: 4:3

BBC Weather slide

New, it's not

Quality: HQ

20th December 1992

Views: 101

Format: 4:3

Earthquake slide

New, it's not

Quality: HQ

25th December 1992

Views: 52

Format: 4:3

Lovejoy

New, it's not

Quality: HQ

4th April 1993

Views: 43

Format: 4:3

Pebble Mill slide

New, it's not

Quality: HQ

5th January 1994

Views: 79

Format: 4:3

The Clothes Show

New, it's not

Quality: HQ

3rd March 1996

Views: 125

Format: 4:3

Everyman slide

New, it's not

Quality: HQ

26th May 1996

Views: 42

Format: 4:3

Everyman slide

New, it's not

Quality: HQ

24th November 1996

Views: 42

Format: 4:3

Carry On Matron

New, it's not

Quality: HQ

27th December 1996

Views: 101

Format: 4:3

Further examples of BBC1 holding slides

BBC1 Miscellaneous Items

Screen One

New, it's not

Quality: ST

1991

Views: 153

Format: 4:3

Screen One

New, it's not

Quality: HQ

5th September 1993

Views: 137

Format: 4:3

Screen 1

New, it's not

Quality: ST

11th September 1994

Views: 172

Format: 4:3