BBC One 1997 – 2002 Branding

The creative minds at Lambie-Nairn were behind BBC One’s latest ident, which debuted a hot air balloon adorned with the channel’s signature globe pattern. Filmed over an intensive six-week period in July 1997, the vibrant red and yellow balloon was captured at 10 iconic locations across the UK, including London’s Canary Wharf, Scotland’s Forth Bridge, Cardiff’s City Hall, and Northern Ireland’s Grey Abbey. As part of this £500,000 initiative, cameraman Simon Werry shot the balloon footage from a helicopter.

Alan Yentob, the Director of Television, reflected on the new design, stating, “The rapidly evolving landscape of the broadcasting industry necessitates a more versatile and engaging identity for BBC One. The globe has long been synonymous with our flagship channel, and the hot air balloon serves as an imaginative vehicle to underscore BBC One’s universal appeal.”

BBC One Launch Day “Balloon” Idents – 4th October 1997

The BBC One balloon ident came in an impressive array of 47 distinct variations, all originally filmed in widescreen. However, audiences were unable to experience them in this format until October 1998. The extensive collection was organised into four regional sets: English, Irish, Scottish, and Welsh. Below, you’ll find a curated selection from the original 47 variations.

6th Junction

New, it's not

Quality: HQ

4th October 1997

Views: 795

Format: 4:3

7th Junction

New, it's not

Quality: HQ

4th October 1997

Views: 923

Format: 4:3

8th Junction

New, it's not

Quality: HQ

4th October 1997

Views: 597

Format: 4:3

9th Junction

New, it's not

Quality: HQ

4th October 1997

Views: 758

Format: 4:3

BBC One Continuity

Within a year, the roster of idents was expanded to include new captivating locations. In Autumn 1998, additions featured scenes from the Isle of Wight, Norfolk, St Michael’s Mount, Blackpool Tower, and Ireland’s Dunluce Castle. The following year, the iconic Angel of the North, the Second Severn Bridge, and Glasgow’s Armadillo building were incorporated. By March 2000, four more idents were introduced, each uniquely spotlighting human subjects.

BBC One Ident

New, it's not

Quality: HQ

28th June 2000

Views: 543

Format: 4:3

BBC One Ident

New, it's not

Quality: HQ

10th July 2000

Views: 445

Format: 4:3

BBC One Ident

New, it's not

Quality: HQ

28th August 2000

Views: 527

Format: 16:9

BBC One Ident

New, it's not

Quality: HQ

28th August 2000

Views: 563

Format: 4:3

BBC One Ident

New, it's not

Quality: HQ

18th October 2000

Views: 458

Format: 16:9

BBC One Ident

New, it's not

Quality: HQ

2001

Views: 333

Format: 4:3

BBC One Ident

New, it's not

Quality: HQ

2001

Views: 345

Format: 4:3

BBC One Ident

New, it's not

Quality: HQ

2001

Views: 530

Format: 4:3

BBC One Ident

New, it's not

Quality: HQ

29th January 2001

Views: 350

Format: 4:3

BBC One Ident

New, it's not

Quality: HQ

2nd July 2001

Views: 382

Format: 4:3

BBC One Monday

New, it's not

Quality: ST

27th August 2001

Views: 319

Format: 4:3

BBC One Ident

New, it's not

Quality: HQ

21st September 2001

Views: 485

Format: 4:3

BBC One Ident

New, it's not

Quality: HQ

1st December 2001

Views: 412

Format: 4:3

BBC One Clean Balloon Idents

Presenting the complete collection of all 47 original 1997 idents in their full splendour, alongside a selection of subsequent widescreen additions.

Here is all the 2000 people idents in all their glory as well.

BBC One Special Balloon Idents

BBC One Ident

New, it's not

Quality: HQ

27th June 2000

Views: 338

Format: 4:3

BBC One Programme Promotions

BBC One Promos

New, it's not

Quality: HQ

1997

Views: 134

Format: 4:3

BBC One Promos

New, it's not

Quality: HQ

31st December 1997

Views: 126

Format: 4:3

Easter Day promo

New, it's not

Quality: HQ

9th April 1998

Views: 120

Format: 4:3

Film 98 promo

New, it's not

Quality: HQ

14th June 1998

Views: 76

Format: 4:3

BBC One Monday

New, it's not

Quality: ST

6th August 1998

Views: 113

Format: 4:3

Eastenders promo

New, it's not

Quality: HQ

23rd December 1998

Views: 144

Format: 4:3

BBC One Tonight

New, it's not

Quality: HQ

7th August 1999

Views: 163

Format: 4:3

BBC One Daily

New, it's not

Quality: ST

2000

Views: 145

Format: 4:3

Star For A Night

New, it's not

Quality: HQ

3rd October 2000

Views: 112

Format: 4:3

BBC1 Continuity

New, it's not

Quality: HQ

26th December 2000

Views: 69

Format: 4:3

Saturday promo

New, it's not

Quality: HQ

4th July 2001

Views: 142

Format: 4:3

Saturday promo

New, it's not

Quality: HQ

1st December 2001

Views: 109

Format: 4:3

BBC One Holding Slides

Even with the advent of digital TV intensifying competition, programme slides continued to be an integral part of BBC’s on-air presentation. However, both channels transitioned to a more utilitarian slide design in 1997, featuring merely the channel’s name and eschewing any of their unique stylistic elements.

BBC One – September 11th 2001

Coverage of BBC One during the 11th September 2001 terror attacks.

BBC One Ident

New, it's not

Quality: HQ

11th September 2001

Views: 601

Format: 16:9

BBC One Ident

New, it's not

Quality: HQ

11th September 2001

Views: 566

Format: 16:9

BBC One Ident

New, it's not

Quality: HQ

11th September 2001

Views: 498

Format: 16:9

BBC One Clock

New, it's not

Quality: HQ

11th September 2001

Views: 539

Format: 4:3

BBC One Clock

New, it's not

Quality: HQ

12th September 2001

Views: 343

Format: 4:3

BBC One Miscellaneous Items

A selection of miscellaneous clips.