BBC Two 1997 – 2001 Branding

In its October 1997 relaunch, BBC2 preserved the original charm of the ‘2’ emblem, a creation of Martin Lambie-Nairn and Daniel Barber. While some of the channel’s original idents were maintained and updated with the new BBC logo, a fresh set of five idents – also designed by Lambie-Nairn – were introduced. Additional idents were conceived and executed by BBC Broadcast.

Following this update, the channel refrained from introducing new ‘2’ idents for an extended period. However, the advent of digital TV in October 1998 marked a milestone: for the first time, viewers could experience these idents in widescreen format.

BBC Two Ident

New, it's not

Quality: HQ

circa 1997

Views: 701

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

3rd October 1997

Views: 1007

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

4th October 1997

Views: 691

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

4th October 1997

Views: 920

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

8th November 1997

Views: 459

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

28th December 1997

Views: 499

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

28th December 1997

Views: 556

Format: 4:3

BBC Two Ident

New, it's not

Quality: ST

2nd January 1998

Views: 514

Format: 4:3

BBC Two Ident

New, it's not

Quality: ST

2nd January 1998

Views: 528

Format: 4:3

BBC Two Closedown

New, it's not

Quality: ST

2nd January 1998

Views: 592

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

7th March 1998

Views: 512

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

9th October 1998

Views: 521

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

9th October 1998

Views: 575

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

9th October 1998

Views: 493

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

28th December 1998

Views: 570

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

1999

Views: 810

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

15th March 1999

Views: 632

Format: 4:3

BBC Two Refresh – 2000

By 2000 the idents had been updated to include the BBC website URL.

BBC Two Ident

New, it's not

Quality: HQ

5th February 2000

Views: 408

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

2001

Views: 361

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

11th January 2001

Views: 456

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

11th January 2001

Views: 522

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

11th January 2001

Views: 438

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

11th January 2001

Views: 343

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

11th January 2001

Views: 564

Format: 4:3

BBC Two Ident

New, it's not

Quality: HQ

11th September 2001

Views: 1027

Format: 4:3

BBC Two Special Idents

Animated 2

New, it's not

Quality: ST

1999

Views: 422

Format: 4:3

BBC Two Programme Promotions

The Office promo

New, it's not

Quality: ST

Date unknown

Views: 88

Format: 4:3

Monday promo

New, it's not

Quality: HQ

1997

Views: 193

Format: 4:3

Comedy Zone

New, it's not

Quality: HQ

8th November 1997

Views: 108

Format: 4:3

Clarkson promo

New, it's not

Quality: HQ

30th October 1998

Views: 25

Format: 4:3

Daybreak slide

New, it's not

Quality: HQ

31st December 1999

Views: 31

Format: 4:3

Gormenghast promo

New, it's not

Quality: HQ

31st December 1999

Views: 26

Format: 4:3

BBC Cult promo

New, it's not

Quality: ST

2000

Views: 203

Format: 4:3

Friday promo

New, it's not

Quality: HQ

8th February 2000

Views: 205

Format: 4:3

Room 101 promo

New, it's not

Quality: HQ

11th January 2001

Views: 96

Format: 4:3

BBC Two Holding Slides