Channel 4 1996 – 1999 Branding

In the 1990s where 3-D logos are out and ‘organic’ logos are in, Channel 4 updated its image with a new circle theme. The four circle “connections” design along with its “slice of life” scenarios are the most substantial change to the network’s image since its inception in 1982, with the original animated 3D coloured blocks. Work began as a joint project between Tomato and C4’s in-house design team. the two went their separate ways in the summer, when C4 decided against the work Tomato presented. Tomato was reported to be “angry” with the decision. Cost is not thought to have been a factor in Channel 4’s decision to take Tomato off the project – the broadcaster’s head of presentation Steve White says the decision to follow through with the in-house designers’ implementation was taken on preference for their work. But a spokesman proudly states that the project was carried out “without any of the massive expenditure that has surrounded some other recent controversial logo changes in broadcasting and other industries. And those with even a passing familiarity with identity understand that generally you get your money’s worth.C4’s creative director states that the design needed to be “Fluid and organic… it needs to embody a sense of evolution with wich the audience can share.” Electric Image managing director, Paul Docherty acknowledged that these were “difficult concepts to interpret, but David has some ideas for a subtle optical burnout effect that we could produce through the Inferno.” Ironically this was the first Electric Image job that did not have a 3D element.Stewart Butterfield, Channel 4’s director of advertising, marketing and sales, adds: “Our new look is not about a logo. We’re making a characteristically bold leap beyond the fixation with animated logos, which are beginning to look rather dated. Viewers need to recognise swiftly which channel they are on, but that can be done effectively without dominating the whole screen with a logo.

The new look appeared on 11th October 1996. with over 100 scenarios being filmed, with finalisation work by Electric Image’s Inferno operator David Frearson.

Channel 4 Ident

New, it's not

Quality: HQ

Date unknown

Views: 848

Format: 4:3

Channel 4 Ident

New, it's not

Quality: HQ

Date unknown

Views: 509

Format: 4:3

Channel 4 Ident

New, it's not

Quality: HQ

Date unknown

Views: 493

Format: 4:3

Channel 4 Ident

New, it's not

Quality: HQ

Date unknown

Views: 331

Format: 4:3

4 Later Ident

New, it's not

Quality: HQ

Date unknown

Views: 185

Format: 4:3

Sport On 4 Ident

New, it's not

Quality: HQ

Date unknown

Views: 175

Format: 4:3

Channel 4 Ident

New, it's not

Quality: HQ

20th October 1996

Views: 528

Format: 4:3

4 Later Ident

New, it's not

Quality: HQ

1998

Views: 264

Format: 4:3

A selection idents using every day people.

Channel 4 Ident

New, it's not

Quality: HQ

Date unknown

Views: 254

Format: 4:3

Channel 4 Ident

New, it's not

Quality: ST

Date unknown

Views: 199

Format: 4:3

The follow featured celebrities from Channel 4 programmes.

Channel 4 Ident

New, it's not

Quality: HQ

6th January 1998

Views: 135

Format: 4:3

In October 1998 Channel 4 introduced the one circle concept which ended with numerous pics appearing on screen in square boxes, However the concept was quickly dropped within a week.

We have no clips at present

During Late 1998 Channel 4 revisited the One Circle concept again. This time using a more simpler concept. All the original idents featuring people were withdrawn around this time, leaving just the original location based ones, to work along side these new idents.

Channel 4 Ident

New, it's not

Quality: HQ

22nd February 1999

Views: 220

Format: 4:3

Channel 4 In-Vision Continuity

Channel 4 Special Idents

A special set of idents as Channel 4 turns 15

4 is 15 Ident

New, it's not

Quality: ST

1997

Views: 155

Format: 4:3

4 is 15 Ident

New, it's not

Quality: ST

1997

Views: 143

Format: 4:3

4 is 15 Ident

New, it's not

Quality: ST

1997

Views: 112

Format: 4:3

4 is 15 Ident

New, it's not

Quality: ST

1997

Views: 105

Format: 4:3

4 is 15 Ident

New, it's not

Quality: ST

1997

Views: 105

Format: 4:3

4 is 15 Ident

New, it's not

Quality: ST

1997

Views: 103

Format: 4:3

4 is 15 Ident

New, it's not

Quality: ST

1997

Views: 155

Format: 4:3

Channel 4 had a number of special seasons

Channel 4 Programme Promotions

Tuesdays promo

New, it's not

Quality: HQ

Date unknown

Views: 74

Format: 4:3

ER Wednesday

New, it's not

Quality: HQ

Date unknown

Views: 57

Format: 4:3

Famous Fred promo

New, it's not

Quality: HQ

24th December 1996

Views: 169

Format: 4:3

Father Ted promo

New, it's not

Quality: HQ

24th December 1996

Views: 81

Format: 4:3

Clint Night

New, it's not

Quality: ST

25th December 1996

Views: 49

Format: 4:3

GAS promo

New, it's not

Quality: HQ

1997

Views: 54

Format: 4:3

TV Dinners

New, it's not

Quality: ST

1997

Views: 46

Format: 4:3

Spin City

New, it's not

Quality: ST

1997

Views: 43

Format: 4:3

The Show

New, it's not

Quality: ST

1997

Views: 38

Format: 4:3

Fortean TV promo

New, it's not

Quality: ST

29th January 1997

Views: 39

Format: 4:3

Brass Eye

New, it's not

Quality: ST

5th February 1997

Views: 74

Format: 4:3

Planet Showbiz

New, it's not

Quality: HQ

27th April 1997

Views: 46

Format: 4:3

TFI Friday promo

New, it's not

Quality: ST

20th June 1997

Views: 71

Format: 4:3

TV Dinners promo

New, it's not

Quality: HQ

6th January 1998

Views: 58

Format: 4:3

Channel 4 Holding Slides

Next Harry Hill

New, it's not

Quality: HQ

Date unknown

Views: 82

Format: 4:3

Next – ER

New, it's not

Quality: ST

1997

Views: 69

Format: 4:3

Programme Ref

New, it's not

Quality: ST

1997

Views: 50

Format: 4:3

Programme Ref

New, it's not

Quality: ST

1997

Views: 45

Format: 4:3

Benny Hill

New, it's not

Quality: HQ

31st December 1998

Views: 69

Format: 4:3

Channel 4 Miscellaneous Items