Channel 4 1982 – 1996 Branding

The award winning Channel Four identity was designed in 1982 by Robinson Lambie-Nairn. They won the initial pitch against Michael Peters and Wolf Olins. From their initial presentation Lambie-Nairn researched Channel Four’s philosophy and seized the fact that they would be buying all their programmes in, so Channel Four would be a patchwork. Their first idea was to illustrate the coming together of these elements. The first six ideas of ‘coming together’ all implied movement. One idea used the the colours of a television gun (RGB) and Channel Four liked the use of strong colour and agreed the ‘coming together’ theme should be emphasised and developed further.

Having created the logo, Lambie Nairn then used a computer to animate outlines of the blocks to the final freeze. The movements were then hand coloured and shot, but it didnt work, it was lacking shadow and lighting. So they decided to go to Los Angeles and Bo Gehring Aviation who specialised in computer animation to have differing sequences of the same basic symbol done entirely on computer, as at the time there was nowhere in the UK to go for this. The results were ground breaking, entertaining and a flawless piece of tv graphic design.

Here are the six main idents

Other continuity.

Christmas presentation.

1992 Refresh

In November 1992 the music for the idents was changed while the presentation was given a refresh.

Channel 4 Ident

New, it's not

Quality: HQ

20th September 1994

Views: 586

Format: 4:3

Channel 4 Ident

New, it's not

Quality: HQ

28th July 1996

Views: 560

Format: 4:3

From the spring 1995, Channel 4 introduced the grabbers, which were used as break bumpers and Idents.

Channel 4 In-Vision Continuity

Look Forward

New, it's not

Quality: ST

Date unknown

Views: 101

Format: 4:3

Closedown

New, it's not

Quality: ST

19th December 1982

Views: 192

Format: 4:3

Closedown

New, it's not

Quality: ST

26th December 1982

Views: 194

Format: 4:3

Closedown

New, it's not

Quality: ST

27th December 1982

Views: 218

Format: 4:3

Closedown

New, it's not

Quality: ST

1983

Views: 198

Format: 4:3

Look Forward

New, it's not

Quality: ST

1983

Views: 133

Format: 4:3

Closedown

New, it's not

Quality: ST

1983

Views: 233

Format: 4:3

Channel 4 Special Idents

A Selection of special idents used by Channel 4.

Channel 4 Nightime

Channel 4 Programme Promotions

A selection of promotions used by Channel 4.

Angel promo

New, it's not

Quality: HQ

Date unknown

Views: 45

Format: 4:3

Jigsaw promo

New, it's not

Quality: ST

Date unknown

Views: 59

Format: 4:3

Press Gang promo

New, it's not

Quality: ST

Date unknown

Views: 62

Format: 4:3

Tuesday

New, it's not

Quality: ST

Date unknown

Views: 33

Format: 4:3

Club X Tomorrow

New, it's not

Quality: HQ

Date unknown

Views: 33

Format: 4:3

Brookside promo

New, it's not

Quality: HQ

Date unknown

Views: 105

Format: 4:3

Monday on 4

New, it's not

Quality: HQ

Date unknown

Views: 114

Format: 4:3

What Now? promo

New, it's not

Quality: HQ

Date unknown

Views: 21

Format: 4:3

Prospects

New, it's not

Quality: ST

1982

Views: 41

Format: 4:3

Sunday promo

New, it's not

Quality: ST

1982

Views: 61

Format: 4:3

See More on 4

New, it's not

Quality: ST

1983

Views: 64

Format: 4:3

Thursday promo

New, it's not

Quality: HQ

1983

Views: 56

Format: 4:3

Ear Say

New, it's not

Quality: ST

1984

Views: 22

Format: 4:3

Scully

New, it's not

Quality: ST

1984

Views: 33

Format: 4:3

Monday on 4

New, it's not

Quality: HQ

2nd June 1984

Views: 26

Format: 4:3

Christmas promo

New, it's not

Quality: HQ

26th December 1984

Views: 53

Format: 4:3

Bliss

New, it's not

Quality: HQ

1985

Views: 45

Format: 4:3

The Big Tube

New, it's not

Quality: HQ

1985

Views: 51

Format: 4:3

Channel 4 Promos

New, it's not

Quality: ST

13th April 1985

Views: 50

Format: 4:3

Channel 4 Promos

New, it's not

Quality: ST

11th June 1985

Views: 45

Format: 4:3

Small World

New, it's not

Quality: HQ

7th September 1985

Views: 74

Format: 4:3

Christmas promo

New, it's not

Quality: HQ

24th December 1985

Views: 57

Format: 4:3

The Tube promo

New, it's not

Quality: HQ

1986

Views: 54

Format: 4:3

The Tube

New, it's not

Quality: ST

1986

Views: 46

Format: 4:3

Marco Polo promo

New, it's not

Quality: HQ

24th March 1986

Views: 29

Format: 4:3

What Now? promo

New, it's not

Quality: HQ

25th March 1986

Views: 30

Format: 4:3

Man and Music

New, it's not

Quality: HQ

23rd May 1987

Views: 106

Format: 4:3

Network promo

New, it's not

Quality: HQ

1st January 1988

Views: 43

Format: 4:3

The Manageress

New, it's not

Quality: HQ

1989

Views: 23

Format: 4:3

Tuesday Promotion

New, it's not

Quality: HQ

3rd December 1989

Views: 63

Format: 4:3

Channel 4 promo

New, it's not

Quality: HQ

14th November 1990

Views: 80

Format: 4:3

Jonathan Ross

New, it's not

Quality: HQ

1991

Views: 35

Format: 4:3

Channel 4 promo

New, it's not

Quality: HQ

6th December 1991

Views: 96

Format: 4:3

Fourmations promo

New, it's not

Quality: HQ

7th December 1991

Views: 34

Format: 4:3

4 Christmas promo

New, it's not

Quality: HQ

21st December 1991

Views: 100

Format: 4:3

4 Christmas promo

New, it's not

Quality: HQ

21st December 1991

Views: 198

Format: 4:3

Sunday promo

New, it's not

Quality: ST

1992

Views: 73

Format: 4:3

The Music Game

New, it's not

Quality: ST

1992

Views: 26

Format: 4:3

TV Heaven

New, it's not

Quality: ST

1992

Views: 24

Format: 4:3

From November 1992 the presentation style was altered.

Red Light Zone

New, it's not

Quality: HQ

21st April 1995

Views: 111

Format: 4:3

The Girlie Show

New, it's not

Quality: HQ

26th January 1996

Views: 66

Format: 4:3

Channel 4 Holding Slides

Examples of Channel 4’s original holding slides which were photographic slides…

Well Being

New, it's not

Quality: ST

Date unknown

Views: 37

Format: 4:3

Next Brookside

New, it's not

Quality: ST

Date unknown

Views: 107

Format: 4:3

Eleventh Hour

New, it's not

Quality: HQ

Date unknown

Views: 38

Format: 4:3

Channel Four News

New, it's not

Quality: ST

28th September 1983

Views: 55

Format: 4:3

Take Six Cooks

New, it's not

Quality: ST

1984

Views: 36

Format: 4:3

The Magic Box

New, it's not

Quality: ST

1985

Views: 34

Format: 4:3

Further examples of Channel 4 holdings slides

By 1987 the holding slides were made electronically with a Quantel Paintbox

A Plus 4

New, it's not

Quality: ST

Date unknown

Views: 35

Format: 4:3

Brookside Next

New, it's not

Quality: ST

Date unknown

Views: 65

Format: 4:3

Countdown

New, it's not

Quality: HQ

Date unknown

Views: 151

Format: 4:3

The Munsters

New, it's not

Quality: ST

1987

Views: 41

Format: 4:3

The Power Game

New, it's not

Quality: ST

1987

Views: 25

Format: 4:3

Fifteen-to-One

New, it's not

Quality: ST

1988

Views: 177

Format: 4:3

Network 7

New, it's not

Quality: ST

1988

Views: 63

Format: 4:3

Channel 4 News

New, it's not

Quality: ST

1988

Views: 64

Format: 4:3

Dispatches

New, it's not

Quality: ST

1988

Views: 37

Format: 4:3

Further examples of Channel 4 holding slides

A new layout introduced in the early 1993

2010

New, it's not

Quality: HQ

Date unknown

Views: 60

Format: 4:3

Channel 4 News

New, it's not

Quality: ST

1992

Views: 78

Format: 4:3

Desmond’s

New, it's not

Quality: ST

1992

Views: 76

Format: 4:3

Brookside

New, it's not

Quality: ST

1992

Views: 107

Format: 4:3

Adult Oprah

New, it's not

Quality: HQ

1992

Views: 58

Format: 4:3

The Avenging Hand

New, it's not

Quality: HQ

27th February 1994

Views: 37

Format: 4:3

On The Fiddle

New, it's not

Quality: HQ

20th September 1994

Views: 45

Format: 4:3

Another style of holding slides by early 1996.

Channel 4 Miscellaneous Items

Who remembers the early days of Channel 4? This is what happened when the ITV station selling the advertising space, err couldn’t! So instead a treat for all you music fans … Last clip – later in the same year no ads at all on C4 because of an actors dispute between Equity and the IBA.

When industrial disputes lead to strike action: